Madonna’s betting on a lot of overlap between her fan base and Gronk’s. Not only is she jumping back into the scene with her Sunday halftime gig, but her “Give Me All Your Luvin’ ” video is an orgy of rah-rahing cheerleaders and beefy football players.
The video, released yesterday along with the single, aims to bridge Madonna’s heyday and her (planned) comeback. It’s packed with references to her signature looks (“Like a Virgin” rosary beads, Marilyn Monroe outfits) and modern Lady Gaga weirdness (the cheerleaders wear creepy anime masks). To show she’s eternally hip, the clip also features Nicki Minaj and M.I.A. leading the chant of “L-U-V Madonna!”
Without the video, the song is a simple, sweet piece of pop. It will need a remix to get the clubs thumping (it’s too slow), and Gwen Stefani kind of owns the pop cheerleader thing. But the song has enough going for it — hypnotic melody, sugary synths, Minaj rap, industry muscle — to make the Top 10.
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